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Privacy Policy

Last Updated: May 24, 2018 Petametrics, Inc. (“Petametrics”, “we” or “us”, doing business as “LiftIgniter“) helps online businesses (our “Business customers”) personalize and customize content. In doing so, we collect information about how Internet users (“Users”, “you”, “your”) interact with our business customers’ digital properties such as their websites and mobile applications. This Privacy Notice sets out how we collect and use information as a data controller in connection with (i) our Website and (ii) the customization and personalization services that we provide to business customers (the “Services”), including who to contact if you have questions or want to enforce your rights over that information. We may revise this Privacy Notice from time to time. If we do so, we will update the “Last Updated” date above. Users should revisit this page to stay aware of any changes. If we make any material or significant changes to this Website Privacy Notice, we will post the updated version here and notify applicable Users by means of a notice on our Website.

Contents and Quick links

We recommend that you read this Privacy Notice in full to ensure you are fully informed. However, if you only want to access a particular section of this Privacy Notice, then you can click on the relevant link below to jump to that section.

Use of information collected via the Website Disclosure and Transfer of Data Security and Data Integrity Data retention Your Rights and Choices Users Located Outside the U.S. and EU Information Relating to Children Legal basis for processing personal information (EEA visitors only) Contact Information

What personal information does Petametrics collect and why?

This section describes how and why we collect information via our Website and the Services. Our Website is designed primarily for our business customers and prospective business customers to better understand the Services, and to register for the Services. The information we obtain via the Website includes:

1. User-Provided Information when you interact with our Website [More info: When a User registers to utilize the Services via the Website, we will ask them to provide personal information such as a first name, last name, and business contact details such as email address or phone number. Users may also choose to provide personal information to LiftIgniter such as mailing addresses or phone number, when they send an email to Petametrics, when they update the information previously provided to Petametrics, or at other times when they use the Website].

2. Automatically Process Information when you use our Website or the Services: [More info: When Users access the Website or interact with the Services, Petametrics will automatically process certain information about or related to their use of the Website that is made available through their computer or other device such as an IP address, information about their computer’s operating system, pages visited on the Website, information that may enable Petametrics to approximate the User’s location, web pages or sites that visited just before or just after visiting the Website, the pages or screens accessed via the Website, the dates and times Users access the Website, and other information about how the Website is utilized. This information is collected through the use of technologies such as standard log files, cookies, and web beacons. In some countries, including countries in the European Economic Area, this information may be considered personal information under applicable data protection laws.]

3. Information via Cookies and similar tracking information when you use our Website or interact with the Services [More info: One form of “automatically collected” information we may record is information stored by “cookies” which small text files placed onto your computer or device. When Users access the Website, Petametrics and our third-party analytics and site optimization partners may send one or more cookies to their respective computers or other devices. By using cookies with values that are unique, Petametrics may be able to uniquely identify a computer or device when a User visits the Website for analytics purposes or to help our Website function better. Petametrics may use both “session” and “persistent” cookies to collect, store, and sometimes track various types of information. A session cookie is one that is intended to disappear after a User closes their browser. A persistent cookie remains after a User closes his or her browser. For more information about cookies and web beacons, please visit].

4. Information via Web Beacons when you interact with one of our business customers who use the Services [More info: A web beacon is a clear picture file used to keep track of a User’s navigation through a single website or a series of websites. Web beacons, which are sometimes referred to as “clear gifs,” are a fancy way of referring to web links that a computer, browser, device, or email program requests when loading a web page, html email, or similar web-connected content. When this request is made, the entity which controls the requested link (which would be Petametrics for links back to the Website) can determine if a User opened an email containing a web beacon or otherwise viewed particular content on the Website. Petametrics generally uses web beacons for analytics and other legitimate business purposes.]

Use of information collected via the Website

Petametrics uses the information obtained via the Website to:

  • develop, support, maintain, enhance, and operate the Website;
  • analyze and develop our marketing and product strategies;
  • contact Business customers and prospective Business customers for marketing purposes;
  • help us develop new products and services; and
  • perform other administrative and operational purposes.

Use of information collected via the Services

Petametrics uses the information obtained via the Services to:

  • provide the Services to our business customers;
  • build models across our customer base to give both us and our customers better insights;
  • help us develop new products and services; and
  • perform other administrative and operational purposes.

Disclosure and Transfer of Data

Except as otherwise disclosed in this Privacy Notice, we do not sell, distribute, or otherwise disclose any personal information collected via the Website to any third party, except to our agents and contractors that provide services to help us manage and provide the Website and/or Service, such as Google who provide hosting services to us.

[More info: Petametrics may disclose any information in our systems if we believe that doing so is legally required or is in our interest to protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights or property of others, or otherwise to help protect the safety or security of other persons, entities, facilities, equipment or the Website. Petametrics may transfer information to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change. If we are involved in a merger, acquisition, or sale of all or a portion of its assets, we will provide a prominent notice on our Website of any change in ownership or uses of information, as well as any choices we may offer regarding the information in our systems.]

Security and Data Integrity

Petametrics has implemented reasonable physical, technical, and managerial safeguards in an effort to protect information from unauthorized access, disclosure, alteration, and destruction.

[More info: These include firewalls and encryption, internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems. We restrict access to information to employees, contractors and agents who need to know that information in order to operate, develop or improve our Website. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations. Despite our efforts, however, we cannot and do not guarantee the security of the information we collect from either our Business customers or Users; nor can we guarantee that such information will not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. We process information in a way that is compatible with and relevant for the purpose for which it was collected. To the extent necessary for those purposes, we take reasonable steps to ensure that any information in our care is accurate, complete, current and reliable for its intended use.]

Data retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so.

[More info: When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.]

Your Rights and Choices

Depending on the country in which you reside and the laws applicable to You, You may have the following data protection rights:

  • To access, correct, update or request deletion of your personal information
  • You can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information.
  • You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you or contact us using the ‘Contact Information’ section below.
  • Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. Contact details for data protection authorities in the European Economic Area, Switzerland and certain non-European countries (including the US and Canada) are available here.

You can exercise your rights by emailing us at or by writing to us (see ‘Contact Information’ below).We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

Users Located Outside the U.S. and EU

We may store, analyze, and use information in the United States or any other country in which we or any of our third-party service providers operate.

[More info: To the extent that you visit our Website or interact with the Services from other regions of the world you understand that your personal information will be processed outside of those jurisdictions, predominantly in the United States. Where applicable, we will put in place approved data transfer mechanisms to ensure that your personal information is protected.]

Information Relating to Children

We do not knowingly collect personal information from anyone under the age of 13 via the Website or the Services. If we are made aware that we have received personal information from someone under 13 via the Website, we will use reasonable efforts to remove that information from our records.

If you are a User from the European Economic Area, Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your rights, or (iii) where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

[More info: If we ask you to provide personal information to comply with a legal requirement or to perform a contact with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information). If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to provide the Services to our business customers or another legitimate commercial interest, for instance, when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities. We may have other legitimate interests and if appropriate we will make clear to you at the relevant time what those legitimate interests are.]

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “Contact Information” section below.

Contact Information

Please contact Petametrics with any questions or comments about this Privacy Notice or our collection, use, or disclosure of information by email at We will make every effort to resolve your concerns. Alternatively, you may contact us at the address below: Petametrics, Inc. Attn: Privacy Officer, 881 Sneath Ln, Suite #210, San Bruno, CA.

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